Ok, I posted an article on social media. Where’s all the traffiic?
Hello. So we meet again. For those of you new to this series or who don’t know me, I am Helene Berren, marketing coach extraordinaire. I thrive on helping businesses grow. This is the 10th article in a series of articles designed to answer the questions I most commonly get asked when doing workshops and webinars.
My goal is to demystify marketing and explain how to do it, train you, or do it for you, if you do not have the time nor interest in doing it yourself.
“Ok, I posted an article on social media. Where’s all the traffiic?”
This comment “How Long Will It Take To See Results” or translation - “Ok, I posted an article on social media. Where’s all the traffiic?” is one I hear from the beginners most often. They have gone through all the work of writing an article, publishing on their website, and then posting out to social media. It’s a lot of work for sure, and a pat on the back is definitely in order.
However, the part that they missed was the last step; “Rinse and Repeat.”
Think about it - let’s use an example a lot of people are familiar with. You have heard a commercial for a new laundry product saying it is amazing. Do you run out and buy it? Probably not. You might ask your sister, or your friend if they have heard of it, or ever used it. Your friend says no, but she’d like to.
So what do you do? You ask more people. You wait. You want more evidence that it really works. You want evidence that they know what they are doing, that it is not just hype. Or maybe you look for it online to see if there are any reviews - testimonials from people who have used it and said it worked.
Laundry is Similar To Posting: Why Are You Posting?
This is similar to the way your blog articles work when you post them. But first, let’s remember why we are posting content to social media. Sometimes we are directly promoting - offering a coupon, promoting a sale or event, etc. But thiis only 15% of the time maximum.
The rest of the time, the 85%, you are posting content that is of benefit and interest to your intended target audience. You are providing valuable information that establishes you as an expert. But, as I like to say “one article does not an expert make.”
Rinse and Repeat
So, you have to do it many times. Only then does it sink in (no laundry pun intended) that you might just be an expert and might just know what you are talking about, and guess what.. You probably can help me, and I probably do need your products and services.
And let’s look at this from one other point of view. If you post that first article and expect me to instantly buy, you are assuming I have an immediate pressing need (again no laundry pun intended) for what you are offering right now. Yes indeed, I might have that pressing need right now, but I also have 3 other things that are more important and that are higher priority.
So, if I just hear from you one time, read one good article, when I am ready, I will probably have forgotten all about you So, Rinse and Repeat means you continue to stay top of mind. You are in my brain weekly, as an example, until I am ready to buy. And when I am ready, your name is the first that pops into my head associated with the problem need I have and the product/service solution you offer.
So, the answer to the question is - in order to see all the traffic, and the increase in sales, once is not enough. You must rinse and repeat, rinse and repeat, rinse and repeat, growing your audience, growing people’s awareness and familiarity with you and your brand and what you offer.
Now, if you have questions or you’d like to chat on the phone about this, email me at info@AmpUrBiz.com.
This is the 10th article in this Questions Series of articles where I answer the most commonly asked questions I get from customers and workshop attendees.
The previous articles in this series, in case you’d like to take a look at them are:
1. I Don’t Need a Website; Can’t I Just Use Facebook?
2. Can I Copy Stuff Off The Web and Use It On My Blog?
3. Should My Business Posts Go On My Personal Profile Too?
4. OK - I Posted a Blog Article; How Come My Business Hasn’t Grown?
5. I Don’t Like Social Media - Why Do I Have To Use It For My Business?
6. Can I just use my logo online rather than a headshot?
7. Why Do I Need To Spend Time Online Chatting And Building Relationships?
8. With ½ hour a day to dedicate to social media, what should I do with that time?
9. If I post my videos to YouTube, is it good?
Please let me know your thoughts and if you have questions you’d like to see addressed in this series of articles, please feel free to email me at firstname.lastname@example.org
Tags: social media marketing, blog, content marketing, traffic, leads, business growth, posting, articles
Filed under: Questions Series