Ok, I posted an article on social media. Where’s all the traffiic?

Hello. So we meet again. For those of you new to this series or who don’t know me, I am Helene Berren, marketing coach extraordinaire. I thrive on helping businesses grow. This is the 10th article in a series of articles designed to answer the questions I most commonly get asked when doing workshops and webinars. 

My goal is to demystify marketing and explain how to do it, train you, or do it for you, if you do not have the time nor interest in doing it yourself.

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“Ok, I posted an article on social media. Where’s all the traffiic?”

This comment “How Long Will It Take To See Results” or translation - “Ok, I posted an article on social media. Where’s all the traffiic?” is one I hear from the beginners most often. They have gone through all the work of writing an article, publishing on their website, and then posting out to social media. It’s a lot of work for sure, and a pat on the back is definitely in order.  

However, the part that they missed was the last step; “Rinse and Repeat.” 

Think about it - let’s use an example a lot of people are familiar with. You have heard a commercial for a new laundry product saying it is amazing. Do you run out and buy it? Probably not. You might ask your sister, or your friend if they have heard of it, or ever used it. Your friend says no, but she’d like to.  

So what do you do? You ask more people. You wait. You want more evidence that it really works. You want evidence that they know what they are doing, that it is not just hype. Or maybe you look for it online to see if there are any reviews - testimonials from people who have used it and said it worked.

Laundry is Similar To Posting: Why Are You Posting?

This is similar to the way your blog articles work when you post them. But first, let’s remember why we are posting content to social media. Sometimes we are directly promoting - offering a coupon, promoting a sale or event, etc. But thiis only 15% of the time maximum.  

The rest of the time, the 85%, you are posting content that is of benefit and interest to your intended target audience. You are providing valuable information that establishes you as an expert. But, as I like to say “one article does not an expert make.”