Part 3 Mastering LinkedIn™ For Business Standout Profile is Key

In the past 2 weeks, in Part 1, we discussed why it is important to optimize your LinkedIn™ profile and we began the process. Then in Part 2, we concentrated on your profile Summary section and how to grab attention.

Today, we are going to focus on the remaining sections of your LinkedIn™ profile and the remaining steps necessary to put your best business foot forward.

Step 4:  Amp Up The Remaining Sections of your Linkedin™ profile.

    1)    Add Interesting Attachments.  At the bottom of your profile, there is an area that allows you to upload additional informational attachments. Definitely do this:  

• Make a short introductory video

• Add link to a group of reports you provide

• Or interesting photos – anything to add more interest to your profile.

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2)     Manage Your Skills and Endorsements Section. You are in charge of this section. So add the skills that you want listed as skills you have that are important to your business- remember your         keyword phrases here. You can add and delete skills at will, and also change the order they are shown in. 

        How?  LinkedIn™ orders them by the number of endorsements, so if you want certain skills to be at the top of the list, then delete the endorsements from the skills that you want lower down on  the list (or remove that skill entirely). Incidentally, people who have endorsed you will never know if you delete their endorsement or if you don’t accept it in the first place. And yes, people can still         add in things you don’t have listed, but you can delete them or not accept them too.