Welcome to the AmpUrBiz Blog

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The main assumption in this series of articles on Getting Started with Social Media is that you are using social media to increase your online visibility and more importantly, hoping to increase leads to your website and business.  If this is not the purpose of your desire to use social media for your business, if instead you are trying to increase your customer support outreach, as an example, then I would direct you to  different approach than the one we will be discussing here.

 

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Many business owners come to me and say “I know I should be using social media to market my business, but…”   the list of “buts” vary from

  • I already do not have enough time in the day, without taking on anything additional

  • I just don’t get social media.  Who cares where you are having coffee?

  • I have no clue how to even begin using social media

  • there are so many different choices.  What is the best way to start?

  • I have no idea which platform is the best to start with… is it Facebook?   Twitter?...

 

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Pricing your products is a tricky thing.  Or maybe it’s better to say that the brain of the customer is a tricky thing.  However, actually, when you really look at pricing and people’s reactions, it all boils down to one thing; PERCEIVED VALUE.  If the customer believes he is getting a good deal, good value for the price, then your pricing is right.

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I recently read an article titled “The 7 Types of Guys Who Don’t Make Good Husbands”.  I read this article only because I wanted to see what it said and get a good chuckle… but it got me to thinking about how a lot of it applied just as well when looking at “ideal clients.”

 

I know to some of you this might seem odd. “any paying client being a good client” as someone once said to me.

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I had a heckler at a live workshop I gave last week. No, he wasn’t booing and hissing, nor throwing rotten tomatoes.  Nonetheless, he was a heckler; more of a passive-aggressive type of heckler.

 

The workshop I gave was on blogging and the value it brings to your business, how to do it from scratch, including not only how to write the articles, get ideas, repurpose, etc., but also the anatomy of a blog – how the pages should look on your website, etc. to make the most of the potential SEO value.

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Ok – I know you are smiling and snickering behind your back because I am writing an article about the newspaper, and more importantly my frustration at my carrier not being able to regularly deliver it on time.  Many of you out there are saying “Why does she still read the newspaper?”  Or better yet, “I can’t believe she still reads the newspaper.”

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Many moons ago when my kids were much littler, we used to go out to my mom’s and spend the weekend.  It was great fun.  My sister and her family would often come out at the same time – so it was a really fun family time.  The adults pretty much took over the bedrooms and the kids sprawled on various pull-out beds and couches 

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In the previous article I discussed the importance of working ON your business, not just IN your business.  What is the difference between the two?

 

Working IN your business is what most business owners do all day, every day.  It is doing the day-to-day things that keep your business in operation.  An example if I had a bakery might be ordering flour, baking bread, and stocking shelves.

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I am a marketing coach and that word “marketing” is a scary word to most business owners.  Why?

1.       It is something they know they need to do, but they don’t have the time.

2.       It is something they need to do but they do not know where to begin.

3.       It is something they need to do, but they are not sure how to do it..

 

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I teach a lot of courses and workshops.  One of the most popular is getting started with blogging.  A lot of people hate writing.  Just faced with coming up with the topic of an article can be a daunting task.

 

But, blogging is really important.  There are 3 reasons why:

1. It is the way you establish yourself as an expert in your field.

2. It is also a way to provide valuable information to your clients and potential clients that they want and need.  This invokes trust.

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